Peko-chan
Peko-chan is Japan’s iconic candy mascot—forever six, forever sweet. With signature pigtails and a cheeky tongue-out smile, this playful character has been making snack time more fun since 1950.
The Sweetheart of Fujiya
Originally created as a shopfront doll for Fujiya confectionery stores, Peko-chan has grown into a true cultural icon in Japan. From beloved Milky candy to today’s kawaii collaborations, this character continues to spread joy and sweetness across generations—and now, across the globe.
Poko-chan
Meet Poko-chan—Peko-chan’s long-time partner in fun and sweets. Forever seven, sporty, mischievous, and a little bit cheeky, this character brings energetic balance to Peko-chan’s sweet, playful world.
Peko-chan’s Partner in Fun
Poko-chan joined the Fujiya family in 1951 and, together with Peko-chan, has formed an iconic duo for over 70 years. Sporty and playful on the surface, quietly dependable when it counts—this character appears on Milky candies, retro treats, and kawaii collaborations that celebrate their long-running partnership.
Dog
Meet Dog—Peko-chan and Poko-chan’s playful puppy friend. With big round eyes and a tongue peeking out just like Peko-chan’s, this cheerful pup adds a little extra silliness to their sweet, kawaii world.
The Puppy Who Joined the Fun
Dog bounded into the Fujiya family in 1995 as a close friend of Peko-chan and Poko-chan. Sometimes sitting, sometimes running, sometimes tilting its head—its pose and tongue-out expression change from scene to scene. Look for this lovable puppy on candies, packages, and kawaii designs—wherever the trio is having fun together.
