History

Rinemon Fujii (aged 25)opened a Fujiya cake shop at 2-86 Motomachi, Yokohama City. © Niizeki Collection

1910

Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations.

1912

Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year.

1914

In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.”(The photo shown is from the Ginza location.)

1920-

Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period.(The photo shown is of the Shinjuku location.)

1935

Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day.(The photo shows the package design from around 1959.)

1950

Fujiya’s beloved character “Peko-chan” was created.

1951

“Poko-chan” was created as the boyfriend of Peko-chan.

1951

Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets.

1954

Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children.

1962

Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite.

1963

Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion.

1964

Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages.

1968

Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan.

1973

B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins.

1982

Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie.

1984

Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan.

1989

Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established.

1994

Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness. It quickly became a long-time favorite among children and adults alike.

2004

Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market and supporting Fujiya’s overseas expansion.

2007

Fujiya entered a business and capital partnership with Yamazaki Baking in 2007 and became its consolidated subsidiary in 2008, marking a major turning point.

2014

Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary and strengthening the company’s production and brand portfolio.

2020

Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan, achieving record-breaking sales and becoming one of the most talked-about sweets of the year.

2022

FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits—such as Country Ma’am—targeting Vietnam and Southeast Asia.

2024

FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market.

2025

Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture.